We started with a simple yet powerful insight: Study is better with play. Then, we did what the competition couldn't–leaned into the one thing they overlooked. The pen. We took global youth culture's obsession with pen spinning and gave it a fresh spin. And, just to drive it home, we set the whole thing to Francci's "Do It Like This."

My role: Creative Director | Copy
Agency: BBH USA
Directed by WE ARE FROM LA