To rebrand Oxygen as an all-crime, all-the-time network, we created The Pursuit – an interactive social thriller game where you investigate the crime, analyze the evidence, and catch the killer. Live on Facebook.
500k+ tuned in to unravel the mystery on Thursday, August 10, 2017 at 12/11c.
ICYMI, you can put your detective skills to the test here.
My role: Creative Director | Concept
Agency: GROW