To relaunch this 130 year old amaro Italiano stateside, we invited the industry at New Orlean's Tales of The Cocktail to experience its flexibility in a most scintillating way.

Thus read the bill:

TWISTED 'TAILS – FEATS OF CLASSIC COCKTAIL CONTORTIONS

Witness Amaro Montenegro’s incredible versatility in a series of mesmerizing performances. There will be twists of both the human and cocktail variety, showing Montenegro’s ultimate flexibility to those who attend. Space is limited, unlike our flavor, so reserve a spot while you can. This is an experience you’ll have to see, and taste, to believe.

MY ROLE: CREATIVE DIRECTOR
AGENCY: MOMENTUM WORLDWIDE