It’s hard to do good for the planet when your car’s a gas guzzler. So, we positioned Honda Hybrids as the natural way for peeps who give a damn about Mother Nature to get around. Our playfully skeptical campaign including TV, print and retail let everyone know, whether you’re naturally progressive, naturally intelligent or naturally awesome, there’s a Honda Hybrid for you.

My role: Creative Director | Copy
Agency: Dentsu Utama